BEGIN:VCALENDAR PRODID:-//Microsoft Corporation//Outlook 16.0 MIMEDIR//EN VERSION:2.0 METHOD:PUBLISH X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VTIMEZONE TZID:GMT Standard Time BEGIN:STANDARD DTSTART:16011028T020000 RRULE:FREQ=YEARLY;BYDAY=-1SU;BYMONTH=10 TZOFFSETFROM:+0100 TZOFFSETTO:-0000 END:STANDARD BEGIN:DAYLIGHT DTSTART:16010325T010000 RRULE:FREQ=YEARLY;BYDAY=-1SU;BYMONTH=3 TZOFFSETFROM:-0000 TZOFFSETTO:+0100 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT CATEGORIES:Stage 3 CLASS:PUBLIC CREATED:20250512T125823Z DESCRIPTION:SESSION:\nSmarter\, greener\, cleaner: Advances in HI&I formula tion and consumer experience\nHosted by: British Chemicals Association (BC A)\n \nThursday 12.00 to 13.00\, Stage 3\n \nFeature presentations include :\n* Boost your cleaning power with Noverite SR100 ester!\nSpeaker: Eve De Maesschalck\, Global Strategic Marketing Manager for Home Care Applicatio ns at Lubrizol\nPresentation overview\nSome soils are difficult to remove from surfaces or dishes\, such as dried-on or baked-on food soils. Consume r are looking for fast-acting\, highly effective cleaners that require les s scrubbing or soaking\, thanks to easier removal of baked-on or stuck-on soils. There is a need to boost the cleaning power of surface cleaners and dishwashing detergents without compromising on product safety and sustain ability.\nLubrizol is pleased to introduce Noverite™ SR100 ester\, a new technology which enhances the overall cleaning efficiency of surface clea ners and hand dishwashing liquids.\nThis readily biodegradable additive ac ts as a solvent that penetrates and softens soils\, making them easier to be removed by surfactants and to wash off without excessive scrubbing. Th is could be demonstrated in various cleaning formulations and on several s oil monitors using a washability tester and evaluated via color change\, g ravimetric measurements and visual scoring.\nDiscover Noverite™ SR100 es ter\, a powerful ingredient allowing for effortless cleaning of heavily so iled hard surfaces and dishes.\n \n* Alpha Olefin Sulfonate (AOS): A key s urfactant choice to address the changing regulatory environment on 1\,4 Di oxane restriction\nSpeaker: Valeska Mentzer\, Business Development Manager \, in Home and Personal Care at Stepan Company\, Europe\nPresentation over view\nThe Surfactants Market is undergoing significant changes in formulat ion habits and preferences. The limitation of 1\,4-Dioxane in North Americ a is transcending borders and raising awareness in Europe. This\, along wi th the European Regulation on Deforestation-free products\, is encouraging new approaches in surfactant formulation. Focusing on sustainability\, Al pha Olefin Sulfonate and its Biomass Balance versions are promoting the ex ploration of alternatives to traditional surfactants like Sodium Laureth S ulfate (SLES). This presentation includes some formulation proposals for v arious market segments such as hand dishwashing liquid\, hard surface clea ners and personal care products.\n \n* Choosing the right colourant for yo ur HI&I application\nSpeaker: Martyna Dyjak\, Application Technologist – Sensient Industrial Colors\nPresentation overview\nHI&I sub-segments pres ent challenges when choosing the best performing colourant. The presentati on focuses on dyes & ingredients formulated to be compatible with differen t HI&I products\, addressing today’s market concerns:\n * Preservative-f ree liquid colour solutions for HI&I\n * Biodegradable & natural colour so lutions for HI&I\n * Dyes for laundry & homecare\n * Dyes for cationic pro ducts\n * Ingredients protection\n \nBritish Chemicals Association (BCA) - Chemical UK Expo \n DTEND;TZID="GMT Standard Time":20250522T130000 DTSTAMP:20250509T143749Z DTSTART;TZID="GMT Standard Time":20250522T120000 LAST-MODIFIED:20250512T125823Z LOCATION:Stage 3 PRIORITY:5 SEQUENCE:0 SUMMARY;LANGUAGE=en-gb:SESSION: Smarter\, greener\, cleaner: Advances in HI &I formulation and consumer experience TRANSP:OPAQUE UID:040000008200E00074C5B7101A82E0080000000010E7BC05F8C0DB01000000000000000 010000000AD41EEBC11CD654D9C33F0C7655F7B63 X-ALT-DESC;FMTTYPE=text/html:< !--[if gte mso 9]>\n\n\n

SESSION:

< b>Smarter\, greener\, clea ner: Advances in HI&\;I formulation and consumer experience< /span>

Hosted by: British Chemicals Association (BCA)

&n bsp\;

Thursday 12.00 to 13.00\, Stage 3

 \ ;

Feature presentations include:

  • Boost your cleaning power with Noverite SR100 ester!

Speaker: Eve De Maesschalck\, Global Strategic Marketing Manager for Home Care Applications at Lu brizol

Prese ntation overview

Some soils are difficult to remove from surfaces or dishes\, such as dri ed-on or baked-on food soils. Consumer are looking for fast-acting\, highl y effective cleaners that require less scrubbing or soaking\, thanks to ea sier removal of baked-on or stuck-on soils. There is a need to boost the c leaning power of surface cleaners and dishwashing detergents without compr omising on product safety and sustainability.

Lubrizol is pleased to introduce Noverite™ SR100 ester\, a new technology which enhances the overall cleaning efficiency of surface cleaners and hand dishwashing liqui ds.

This readily bi odegradable additive acts as a solvent that penetrates and softens soils\, making them easier to be removed by surfactants and to wash off without e xcessive scrubbing. \; This could be demonstrated in various cleaning formulations and on several soil monitors using a washability tester and evaluated via color chan ge\, gravimetric measurements and visual scoring.

Discover Noverite™ SR100 ester\, a powerful ingredient allowing for effortless cleaning of heavily soiled hard surfaces and dishes.

 \;

  • Alpha Olefin Sulfonate (AOS): A key surfactant choice to address the chang ing regulatory environment on 1\,4 Dioxane restriction

Speaker: Valeska Mentzer\, B usiness Development Manager\, in Home and Personal Care at Stepan Compa ny\, Europe

Presentation overview

< span style='font-family:"Calibri"\,sans-serif\;mso-ligatures:standardconte xtual'>The Surfactants Market is undergoing significant changes in formula tion habits and preferences. The limitation of 1\,4-Dioxane in North Ameri ca is transcending borders and raising awareness in Europe. This\, along w ith the European Regulation on Deforestation-free products\, is encouragin g new approaches in surfactant formulation. Focusing on sustainability\, A lpha Olefin Sulfonate and its Biomass Balance versions are promoting the e xploration of alternatives to traditional surfactants like Sodium Laureth Sulfate (SLES). This p resentation includes some formulation proposals for various market segment s such as hand dishwashing liquid\, hard surface cleaners and personal car e products.

 \;

  • Choosing the right colourant for your HI&\;I applicat ion

Speak er: Martyna Dyjak\, Application Technologist – Sensient Industrial Colors

Presentation overview

HI&\;I sub-segments present challenges when choosing the best performing colourant. The presen tation focuses on dyes &\; ingredients formulated to be compatible with different HI&\;I products\, addressing today’s market concerns:

    • Pr eservative-free liquid colour solutions for HI&\;I
    • Biodegradable &\ ; natural colour solutions for HI&\;I
    • Dyes for laundry &\; homecare
    • Dyes for cationic products
    • Ingredients protection

 \;

British Chemi cals Association (BCA) - Chemical UK Expo

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